Sales information has been transformed into an easily accessible strategic asset.

For retailers of all types and sizes, gaining insight into consumer preferences, needs and decisions-making processes is critical. Consumers can be fiercely brand-loyal when it comes to certain purchases, extremely value conscious when buying others, and impulsive when it comes to yet another type of purchase.

Rooms To Go understands this environment and is continually looking to gain even greater insight into the buying patterns of its customers. To get there, the independent furniture retailer needed to create a process for capturing and managing volumes of sales and inventory management data. In addition to compiling the data, the retailer also needed an easy-to-use solution that would provide powerful analysis and reporting capabilities, enabling more informed decision-making.

From creating in-store displays and advertising campaigns, to understanding regional tastes regarding fabrics, colors and textures, Rooms To Go wanted to extend the value of its information systems, and the company selected us to guide the way.

Working with the Rooms To Go Team, we developed a performance roadmap that would transform the company’s operational data into meaningful business intelligence and provide greater visibility into consumer buying trends, thereby increasing sales and profitability.

In order to achieve the project objectives, we developed a sophisticated, single enterprise data warehouse. This was an important step because it combined three regional databases, which were previously seen as three separate silos of information.

With greater visibility into their customers’ shopping habits and the impact of promotions on buying behaviors, Rooms To Go can be more proactive in making adjustments.

Working closely with Rooms To Go and leveraging our proven retail experience in process improvement and information management, we quickly delivered an integrated set of solutions. The Rooms To Go solution taps into information resources and accelerates the delivery of information to key users, helping them make better, more informed decisions.

Now, Rooms To Go personnel can quickly and easily access detailed information in their preferred format about which products are selling and where, providing insight into purchasing trends and sales metrics that were virtually impossible to obtain in the past. As a result, the Rooms To Go team can adjust planning and product promotions based on validated, real-world customer information.

In addition, now that users are empowered to answer their own questions regarding business intelligence, the company is saving more than $120,000 per year previously spent on consultants hired to help understand buying trends. Today, Rooms To Go sales information has been transformed into an easily accessible strategic asset that can be leveraged across the entire organization.